Museum of Ice Cream Debuts World’s First Outdoor Sprinkle Pool on National Ice Cream DayXiao Faria daCunhaon July 12, 2022 at 3:05 pm

In celebration of National Ice Cream Day, Museum of Ice Cream Chicago at The Shops at Tribune Tower is throwing the coolest party of the summer! To honor their favorite holiday, MOIC is building the world’s sweetest outdoor swimming pool – filled with sprinkles and a side of free ice cream and frozen novelties compliments of Popsicle, Klondike, and Breyers.

This first-ever outdoor Sprinkle Pool will be 56 feet long and open to the public from 12pm to 6pm on Sunday, July 17 in Pioneer Court, adjacent to The Shops at Tribune Tower. Ice cream and frozen novelty fans can choose from a variety of free sweet treats as they float on a bed of sprinkles along Chicago’s Magnificent Mile at the i-cone-ic Chicago Tribune Tower!


Image Credit: MOIC

Celebrating National Ice Cream Day

Since 2018, Museum of Ice Cream has celebrated National Ice Cream Day with legen-dairy activations and partnerships, and one year even broke a world record in Los Angeles for the largest ice cream social ever held! They partnered with the city of New York as part of the “ice cream truck of rights” initiative to educate residents about their rights with topics focusing on housing, immigrant issues, the environment, healthcare, voting rights, and more — and gave out free treats for all ice cream lovers.

In 2020, they also partnered with local BIPOC-owned ice cream powerhouses to serve up a variety of incredible innovations and cool confections. Last year, MOIC debuted exclusive NICD flavors in collaborations with Topo Chico, Bailey’s and local businesses, cementing its parties as the perfect place for the ice cream-obsessed and the young at heart!


Free Admission

The party will be scooping from 12 pm to 6 pm on Sunday, July 17, 2022. Admission to the celebration grounds and outdoor Sprinkle Pool is free and open to the public at 401 North Michigan Avenue, along Chicago’s Magnificent Mile. Meanwhile, you can reserve GA tickets for MOIC on their website at $36 per person — a darn good deal, if you ask us!

Image Credit: MOIC

About MOIC

Museum of Ice Cream transforms concepts and dreams into spaces that provoke imagination and creativity. MOIC is designed to be a culturally inclusive environment and community, inspiring human connection and imagination through the universal power of ice cream. Museum of Ice Cream is a Figure8 brand.


For the National Ice Cream Day celebration, our corporate sponsors are The Shops at Tribune Tower, in partnership with Block 37 State Street’s shopping dining and entertainment venue, as well as Popsicle, Klondike, and Breyers.


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