Writing Actionable Content for Your Digital Signage
Tuesday at 12:12 am
There are actually many components to a digital signage solution – hard- and software, connectivity, installation, content, and procurement. Digital signs use technologies such as LED to display eye-catching content such as images, streaming media and information, and then there are also the vendors too that you will need to research to find the best.
Content ready for screens
There are different tools that can help you create great content. Some are even free or low-cost applications that help with creating original content such as graphics, web pages, videos and social media.
The Mandoe Media team at mandoemedia.com has designed some simple digital signage software to create and also manage digital signage. Mandoe has helped thousands of businesses be successful with the design of amazing digital signage ready to be used on screens. With the software, content is created ready for screens so worrying about dimensions isn’t your problem.
The software takes content from other places such as Dropbox and so you don’t have to create content yet again. It can be excellent for any business to create digital signage for their business without having any design skills.
Content that comes alive
Digital signage has the means to enhance the customer experience and also inspire action. If you’re using digital signage for internal communications, you want to create content that shows the appreciation you have for those of your team who have excelled.
Then again, you want to showcase your staff, events and your property so that customers feel as if they are visiting ‘family.’ If you’re a veterinary practice, allow the faces shown on the digital signage to ‘come alive’ and to make themselves known with the customers who bring their pets to the practice.
Answer the most common questions that customers to the practice want answered in a bright, friendly kind of format that is easy to read. In a veterinary practice, this could address topics such as how pets are treated, what foods are recommended, what certain procedures are and payment terms.
Simple content speaks more
When a business is planning digital signage content, they shouldn’t believe that more content is better. You have just a moment to grab your audience’s attention and it’s only a simple design that can do that. Some of the best digital signage designs are simplistically effective.
Having the best digital signage is all about getting the results you’re hoping for. Simplicity always works best as opposed to eye-popping graphics and text.
Once you’ve selected the look you want, make sure that it can be easily read from near and far. For any digital signage content where you want participation, tell your customers what to do by way of a clear call to action.
The job’s half done already with templates
Every business wants actionable content that can be acted upon by readers and produce results. Before you start investing in digital signage, ask yourself why you want to create awesome content. It can be difficult to create content for customers that will stand out. It is why digital signage content templates are so useful, allowing you to create screen-sized content.
Business owners can get creative with effective solutions they can implement easily. Digital signage templates are already pre-formatted, allowing businesses to customize their content. The templates come with a good range of static and dynamic content options that automatically update – a business just chooses the options they want.
The best part is when digital signage software has a good number of templates already built-in. This removes the stress of creating digital images, menus, videos, web pages, and content from scratch.