Yes, America is getting shots in arms and stimulus checks in the mail, but we’re still far from the great reopening. 2021 will see a shift more towards IRL (In Real Life), but it will be slow. Lots of institutions are sticking with Zoom meetings and Zoom calls, and will most likely do so for the foreseeable short term future.

Zoom is both a verb (like Google) and a generic umbrella term that encompasses Microsoft Teams, Cisco Webex, and Google Meet too. It’s reached the same level as Rollerblade or Xerox when it comes to a product being synonymous/interchangeable with a brand.

We all have a lot more Zoom meetings coming up, and we’re going to need those transcribed. One of the leaders in the space, when it comes to this specific service, is Transcriberry transcription. It’s especially useful and relevant in my field- journalism. It’s great for podcasters and bloggers too. With Transcriberry, it’s clear that technology in this area has definitely advanced quite quickly in recent years. It’s far better than the poor results we’d often get with Dragonfly and other apps of similar quality.

Not all businesses enjoy the option of meeting physically or going remote, but those that do will continue to rely on the virtual world, probably until at least 2022. What the pandemic/the year 2020 has taught is just how much people will err on the side of caution, pretty much walk on eggshells going forward, at least initially. More meetings in cyberspace means better business for the apps that turns those meetings into printable and readable text.

Of course, there is a lot of fatigue with having to live life this way, but even that can work in the favor of the transcription apps. Those who don’t want to join the meetings can just work off the transcripts.

JP Morgan Chase CEO Jamie Dimon recently told the Wall Street Journal CEO Council: “I’m about to cancel all my Zoom meetings. I’m done with it.” Meanwhile Eric Yuan, CEO of Zoom, said: “I can tell you last April, on a particular day, I had a total of 19 Zoom meetings. I’m so tired of that, so I do have a meeting fatigue.”

That’s probably the last person you would ever expect to say something like that, but he’s simply reading the room. Transcribing tape is something that really should be fully automated, as it’s a waste of time to highly skilled, advanced educated workers.

Their time would certainly be better spent elsewhere in this the so-called “new normal.”

Paul M. Banks runs The Sports Bank, partnered with News Now. Banks, the author of “No, I Can’t Get You Free Tickets: Lessons Learned From a Life in the Sports Media Industry,” has regularly appeared in WGN, Sports Illustrated, Chicago Tribune and SB Nation. Follow him on Twitter and Instagram.