Small Business Blog
How to Host the Perfect Fundraiser
Whether you’re fundraising for your child’s sports team or your work’s nonprofit initiative, it’s not always easy. There are several factors to consider. From budgets to locations to donors, you likely have a lot to manage. But if you employ a few tricks, you’ll be able to ensure everyone has an enjoyable time — and you meet your goal.
Here’s a look at how to host a fun and lucrative fundraiser.
1. Develop a Clear Budget
Your fundraiser will require a budget for a venue, catering, decorations and more. Talk with other parents, co-workers and members to see what event you can throw with your budget. You won’t need to set aside too much cash, but you should allocate for unforeseen expenses. Your organization can talk to various vendors and businesses to work out estimates as you make your budget.
Try to talk to multiple vendors before you commit. You’ll be able to find cheaper options for items that don’t need to be pricey, like balloons and confetti. You can also get in touch with connections that you may have to donate tables, flowers or other necessities.
2. Consider Ways to Earn Money
You need to think about how you want to lay out your fundraiser. You can require people to buy tickets, but you need other revenue streams, too. Consider a raffle, an auction or another activity your guests will enjoy. You could even think about events that revolve around a season, like autumn. How fun does a harvest dinner sound? Your goal should be to provide several opportunities for your donors to contribute.
3. Ensure a Comfortable Experience
Try to consider how to keep your guests comfortable, too. Your decorations may look amazing, but you shouldn’t forget about more basic needs. Will there be enough restrooms? Have you taken steps to control your venue’s temperature so that it’s not too hot or cold? Where can your guests sit when they’re not raffling? These parts are as important as any other component to your fundraiser.
4. Create a Vast Donor List
Your donor list should involve as many people as possible. You may already have a database that you plan to use. If not, you can use your organization’s connections to reach multiple individuals. Aside from clients or customers, you shouldn’t hesitate to invite family and friends, either. After all, you never know which person will be your most prominent donor. Do your best to market everything accordingly, too.
5. Follow Up With Every Attendee
After your fundraiser, you need to send “thank you” emails or cards to every attendee. This gesture may seem insignificant or tedious, but you’ll retain donors, as well as keep potential donors interested. In fact, 85% say they’ll donate again if they receive a personal note after an event. You can keep your message simple. A sincere follow-up with information about how you’ll use their money can work wonders.
Be prompt so that your guest list doesn’t have to wait. Your vendors, volunteers and other helpers will appreciate a call, too.
Use These Tips to Pull Off a Successful Fundraiser
With a little advanced preparation and attention to detail, you can host an outstanding fundraiser. Use these tips to put on a noteworthy event!
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Martin Banks grew up outside of Chicago and covers all things small-business related, as well as the world’s best hockey team, the Chicago Blackhawks
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