SALT LAKE CITY, UNITED STATES: In this 14 June 1998 file photo, Michael Jordan (L) holds the NBA Finals Most Valuable Player trophy and former Chicago Bulls head coach Phil Jackson holds the NBA champions Larry O’Brian trophy 14 June after winning game six of the NBA Finals with the Utah Jazz at the Delta Center in Salt Lake City, UT. The Bulls won the game 87-86 to take their sixth NBA championship. Jackson left the Bulls following the 1998 season and 12 January reports indicate that Jordan plans to announce his retirement at a 13 January news conference in Chicago. AFP PHOTO/FILES/Jeff HAYNES (Photo credit should read JEFF HAYNES/AFP via Getty Images)
The Chicago Bulls have been very bad lately so the casual fans might be gone for the most part. “The Last Dance” documentary could pull people back in.
The Chicago Bulls have been a less than admirable franchise over the past few years. Under the “GarPax” regime, things had really started to get worse. Well, the hiring of Arturas Karnisovas last week really seemed to make some people excited. He came from the Denver Nuggets where he turned them into a contender in the Western Conference. Now, they are hoping to get things going back in the right direction again.
Well, winning is the way to sell your brand to fans. The Chicago Bulls did that in the 90s as they won the NBA title six times in a span of eight years. It was one of the greatest dynasties in the history of sports. It produced the greatest player in the history of basketball in Michael Jordan as well. It was a dominant run but a dominant team.