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The NBA’s board of governors has approved an additional sponsorship patch for team uniform sets for the 2021-22 season, with the upcoming shooting shirt patch program allowing teams to include sponsor patches on both team shooting shirts and warm-up jackets.

Teams can add an existing jersey patch program partner’s logo to their shooting shirts or look to begin negotiations with a new marketing partner for their warm-ups.

Any new agreements will have to be reviewed and approved by the league, making an early 2022 debut on apparel more likely. If a team opts not to add a sponsor for its shooting shirt or warm-up jacket, it could instead place a team initiative slogan there.

The new patch will be 3 inches by 3 inches and be located either on the currently blank right sleeve, opposite the NBA’s 75th diamond logo, or on the left chest, adjacent to the existing team logo location.

NBA teams may add a sponsor’s logo to the right sleeve of warmup tops in the coming weeks. Getty Images

The newly approved shooting shirt patch program is an extension of the league’s jersey patch program began in 2017-18. That program allowed for the addition of a 2.6876-inch by 3.25-inch sponsor patch to the front shoulder of each team’s uniform.

By April 2019, the board of governors approved an indefinite extension of the jersey patch program, extending beyond the pilot program’s initial three-year trial. Before last season, the league also approved the addition of a sponsor’s logo across the front lower half of team practice uniforms.

“We’ve seen tremendous growth from this asset of revenue and the caliber of brands, both domestic and global, that are partnering with our teams,” said Amy Brooks, NBA president of team marketing and business operations and chief innovation officer.

This season, 28 of the league’s 30 teams feature a jersey patch on the shoulder of their uniforms, with only Washington Wizards and Memphis Grizzlies not yet having one.

The program has generated $5 million to $10 million in additional revenue for some teams each season, with the Los Angeles Lakers and Golden State Warriors each generating $20 million per year for their respective deals with Bibigo and Rakuten.

“It’s been a success,” Brooks said. “Revenue not being the only metric to this, a big reason why we launched [the uniform patch program] is because the NBA is a global brand, many of our partners are global brands, and we felt like this was an opportunity to grow both the NBA and our partners’ brands and businesses globally.”

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The NBA has approved an additional sponsorship patch for team uniform sets for the 2021-22 season, with the upcoming shooting shirt patch program allowing teams to include branded sponsor patches on both team shooting shirts and warm-up jackets.Read More

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BOSTON — It’s been 20 years since Joe Johnson made an NBA debut, but he still knows how to score in isolation.

Johnson, who earned the nickname “Iso Joe” for his scoring prowess in those situations over the course of his long and decorated NBA career, scored the final points of Boston’s 111-101 victory over the Cleveland Cavaliers in fitting fashion: by burying an isolation jumper over the outstretched arm of Cavaliers forward Justin Anderson.

“We know what he is,” Celtics coach Ime Udoka said. “Everybody said it as they walked in [the locker room]: ‘Joe’s a bucket.’ That’s what he is and he’s always been, and so that’s not gonna change.”

The shot wrapped up what had been a wild 24 hours or so for Johnson, who at 40 years old became the second-oldest player in the NBA — behind Miami Heat big man Udonis Haslem — and is the only current NBA player who played against Michael Jordan.

He also, by returning to the Celtics almost 20 years after the team that took him 10th overall in the 2001 NBA draft traded him away a few months into his rookie year, set a new record for time between games with the same team, as his 19 years, 308 days between appearances shatters the previous record of 14 years, 331 days, which was set by Los Angeles Lakers center James Edwards.

“It’s amazing to be back here 20 years later,” Johnson said. “It’s still surreal to me.”

Johnson is one of many players who have gotten opportunities to return to the NBA over the past week as the league has been ravaged by the omicron variant of COVID-19. With so many teams being severely depleted by players testing positive for the virus, the NBA has relaxed the rules governing signing replacement players via hardship waivers to ensure teams have enough bodies to play.

Johnson has been in his hometown of Little Rock, Arkansas, working out with his 14-year-old son, who is playing high school ball there, and wondering if he was going to get another shot at playing in an NBA game. Since being cut at the end of training camp by the Detroit Pistons in 2019, Johnson has been out of the NBA completely.

Player/Team
Span (Yrs-Days)
James Edwards, Lakers
14-331
Bernard King, Nets
13-308
Chris Webber, Warriors
13-289
Charles Oakley, Bulls
13-190
Tony Massenburg, Spurs
12-339
Trevor Ariza, Lakers
12-249
Joe Johnson: 19 years, 308 days
since last game with Celtics
— Elias Sports Bureau

While he has been on the court since then — winning two Big3 titles and playing in the AmeriCup for Team USA in February — Johnson admitted he wasn’t optimistic that someone was going to give him another chance to extend his NBA career.

“I wouldn’t say give up, but I didn’t have high hopes,” Johnson said. “My son’s 14, so he keeps me in the gym. We work and work and work, and I always talk to him [and say], ‘Just work. Even when you can’t see what’s next, you just gotta continue to work.'”

It turned out that the flood of replacement players coming back into the NBA allowed Johnson to get another shot. He was sitting with his 8-year-old daughter Tuesday when he got a call from his agent, Jeff Schwartz from Excel Sports Management.

Schwartz told him to be ready and that he might get a call to join the Celtics. Less than an hour later, he had gotten said call and was told to be on a flight about three hours later to get to Boston.

“It was a no-brainer for me,” Johnson said. “I’m a guy who really takes care of his body. I’m in pretty good shape. So I felt like I was ready to take on that challenge.

“So [my agent] asked me what I thought, and we just kept moving. I’m ready for whatever comes my way.”

Udoka downplayed expectations before the game, saying the goal in signing veterans like Johnson and C.J. Miles was to have veteran experience on the bench and to continue playing the team’s young rotation players, such as Payton Pritchard, Aaron Nesmith and Romeo Langford, while Boston is dealing with several COVID-19 absences.

But with 1:57 remaining in the fourth quarter, Udoka — after being serenaded with “We Want Joe” chants from the TD Garden crowd — inspired a standing ovation by sending Johnson to the scorer’s table, giving him his first NBA appearance since playing a few minutes in Game 7 of the 2018 Western Conference finals for the Houston Rockets.

“I heard them obviously,” Udoka said. “I would have liked to get him in sooner, except the lead got down to 12 or so, but that was the plan to get those guys some run, if possible.”

Even after three years away, Johnson looked like he did throughout his NBA career when he got onto the court. He looked to be in terrific condition, as he said he has continued to do the hot yoga sessions that he was doing even in the prime of his career with the Atlanta Hawks and Brooklyn Nets.

“He’s still got a lot in the tank if you ask me,” said Jaylen Brown, who scored 34 points to lead Boston and grew up in Atlanta watching Johnson star for the Hawks. “I’ve watched him in the Big3, I’ve watched him before that, and I watched him growing up and he still look like he’s got something left in the tank so I’m happy to have him on board, to hear his voice, his advice. … I think it’s great.”

After spending a couple possessions deferring to the other players on the court, the Celtics ensured Johnson would have it on what turned out to be Boston’s final possession of the game. Johnson used a screen from center Bruno Fernando, snaked to his left, got Anderson onto his left hip and, like he had so many times before, rose up and let it fly with a high-arcing midrange jumper.

Like so many times before, the shot softly fell straight through the basket, setting off raucous celebrations that could have been mistaken for a game-winner.

“This is a pick-and-roll league,” Johnson said. “Once you can master the pick-and-roll and get to your spots — especially your sweet spots — it’s hard to stop guys like that. Especially when you can make plays out of that. I never lose sight of that or lost sight of that. Just from watching the game, I see how they play in the pick-and-roll. If I’m in the pick-and-roll, you either gotta live or you’re going to have the midrange game or the floater.

“Luckily,” he added with a laugh, “it went down.”

It was a fun moment in an otherwise drab game between two teams dealing with several absences due to COVID-19 amid a chaotic moment across the NBA. For Joe Johnson, though, it was another chance at extending his NBA career — one that, regardless of how it presented itself, he was thrilled to get placed in front of him.

“It is kind of surreal, to have them chanting my name like that, and obviously come out and us get the win first and foremost, but to come in the game and be somewhat effective, that’s fun,” Johnson said. “At my age, man, you just try to relish every moment, enjoy the process and live in the moment.

“That’s kind of what I’m doing right now, just living in the moment. And it’s fun.”

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