1= RIGHTS AS THEY ARE ± RIGHTS AS THEY AREN’T
2= TRAINING FOR SELF DEFENSE + PROJECT YOU FOR BETTERMEANT
3= WAR FOR PEACE + WAR FOR A CAUSE
4= PEACE FOR A CAUSE + PEACE INSTEAD OF WAR

1) RIGHTS
RIGHTS AS THEY ARE
•RIGHTS ARE RIGHT AND RIGHT DESIGNATIONS OF ACTION, REACTION, BEING + DOING THAT ARE ENTITLEMEANTS UNLESS DOING SO LESSENS THE ENTITLEMEANT OF SOMEONE ELSE: THEN RIGHTS ARE DELIBERATED BY A TRIBUNE, EXISTANCE LEADER OR COURT OF LAW FOR CORRESPONDING ACCURATE ENTITLEMEANT EACH.•IN THE UNIVERSE RIGHTS ARE WHAT IS AGREED TO AS FAIR, JUSTIFIABLE + JUST, COMMON SENSE, WITNESS VERIFIABLE, LEADER DECISIONMAKING + DESIGNATIONS.
•IN THE U.S. RIGHTS ARE DESIGNATED BY THE DECLARATION OF INDEPENDENCE, CONSTITUTION, + AMENDMENTS (LINK). THIS INCLUDES THE RIGHT TO LIFE, LIBERTY, PURSUIT OF HAPPINESS, SPEECH, PRESS, VOTE, PROPERTY OWNERSHIP, EQUAL RIGHTS.
•INTERNATIONALLY RIGHTS ARE DESIGNATED BY THE INTERNATIONAL GOVERNING CONSORTIUMS AND BY EACH COUNTRY SPECIFICALLY.
RIGHTS AS THEY AREN’T
RIGHTS ARE NOT WRONG DESIGNATIONS, INDULGENT INTERESTS, EVIL(S), IMINAL + CRIMINAL INTERESTS + ACTIONS, WHAT IS UNFAIR TO THE COMMUNITY AND UNFAIR TO YOURSELF, YOUR BEING, YOUR WORKING, YOUR RESTING, YOUR SELF DETERMINING + YOUR SELF DETERMINATION.2) TRAINING FOR SELF DEFENSE TO PROJECTING YOURSELF FOR BETTERMEANT
•TRAINING FOR SKILL AND ABILITY MEAN STARTING A FITNESS REGIMEN (INDOORS WHEN COLD + BELOW FREEZING, OUTDOORS WHEN 60°+ ABOVE) AT A REGULAR INTERVAL (ONCE A WEEK, EVERY 2 WEEKS, OR ONCE A MONTH). THIS COULD INCLUDE JOGGING + WARM-UPS, CALISTENICS(AMERICAN SYSTEM, YOGA, ETC.), SWIMMING, BICYCLING, ETC. THE GOAL IS TO BUILD SKILL + ABILITY.
•KNOWLEDGE IS WANTED FOR DIFFICULT SITUATIONS THAT AREN’T INTUITIVE AND DON’T MAKE SENSE. SOCIAL SITUATIONS CAN BE USED TO GATHER INFORMATION ABOUT COPING, DEALING, IDEALOGICAL PREFERENCES. RECREATIONAL SPORTS CAN INFORM ABOUT COPING, DEALING, IDEALOGICAL STYLE.
• TO LEARN TO FIGHT YOU NEED TO ALREADY HAVE A REASON. IF YOU ARE LEARNING TO FIGHT THE UNFAIR FIGHT, YOU NEED TO TRAIN FOR CITIZEN CIVILIAN FAIRNESS AND FIGHTING SKILLS FOR UNDERDOGS. OF NOTE: DO NOT AVOID THIS SKILL OR FIGHT IF IT IS YOURS TO DO. EMBRACE IT AND TEACH YOURSELF TO DEAL WITH IT. LEARN TO WAR THE WAY NEEDED. LEARN TO DISASSOCIATE WHEN APPROPRIATE. ASSOCIATE WITH BETTER QUALITY PEOPLE. JOIN THE SOCIAL CONVENTION, PART TIME.
•INTERMITTENTLY PROJECT YOURSELF FOR ADVANCEMEANT IN SKILLS, ABILITY, KNOWLEDGE, INFORMATION TO STAY INFORMED AND IN SHAPE.
•THE EVEN FIGHT IS THE CHANCE TO TRAIN AT WAR REENACTMENTS, TRAIN NATIONAL GUARD, JOIN TEAM SPORTS, TRAIN FOR PROFFESSIONAL INDIVIDUAL SPORTS.3) WARWAR FOR PEACE
•THIS IS THE REACTIONARY ( FIGHT | WAR ) FOR STOPS OF UNJUST BEHAVIOR, SOCIAL PROGRAMS OF INJUSTICE.
•NORMALLY SEEKING THE PROGRESS OF ANSWERS OR SEEKING ANANSWER PROGRESS WILL LEAD TO THE WAY FORWARD AND UP SOUGHT, AND A COMMUNITY OF LIKE PROGRESSIVE INTERESTS.
•MANY WARS ARE STAGED TO DISCUSS PEACETIME CIVILITY AND TALK ABOUT THE PREPARATION AND RECOVERY NECCESSARY FOR A FORMAL WAR.
WAR FOR A CAUSE
THE STAGE FOR A WAR (ACTUAL OR RECREATED) IS SET BY A CAUSE THAT FINALLY DEMANDS (1) THE USE OF FORCE FOR A CAUSE OR ETHOS (2) TRAINING FOR A FIGHTING FORCE (3) A DURATION SET FOR THE STAGED WAR (4) FORMAL DESIGNATION OF WAR BY WARRING COUNTRIES + LEADERS (5) ENLISTMENT + INSTRUCTIONS HOW + WHY TO ENLIST TO FIGHT WAR.4) PEACE
PEACE FOR A CAUSE IS NORMALLY THE CELEBRATION OF PEACE TIMES. PEACE CAN MEAN THE END OF WAR. PEACE CAN PRESENT THE CELEBRATION ANNIVERSARY OF THE ESTABLISHMENT GOVERN MEANS, SUCH AS INDEPENDENCE DAY. PEACE CAN REPRESENT PEACE VALUES SUCH AS PEACE DAY AND MAY DAY.
•PEACE INSTEAD OF WAR, IS NORMALLY THE CALL FOR THE END OF A WAR THAT HAS GONE ON TOO LONG. PEACE AND WAR ARE SPECIFIC CHOICES OF LIFE, LIVING, LIVELIHOOD AND TRAINING FOR WAR ABILITY, SKILLS + KNOWLEDGE.

Happy VAMPentine’s Day 2022!

Sink your teeth, or in my case fangs, into this bloodsoaked haunted house. The creators of 13th Floor Haunted House are back to reVAMP the romantic holiday into a frightfully fun and interactive hex-perience. Brand NEW for 2022! Love Bites: A Valentine’s Haunted House vill return to Chicago for two nights only – February 11th & 12th. Skip the crowded, expensive restaurants this V-Day… take them somevhere different! Creepy couples and sinister singles are invited for a bite and fright for their dreary delight.

The premise is that vampires (my peeps) have once again taken over the legendary 13th Floor. Terrifying monsters vill lurk around every corner and stalk you in the dark. Bring a date or a close fiend and hang on tight. Make macabre memories you’ll never fiendishly forget! So, celebrate your special VAMPentine’s veekend in a uniquely vicked vay vith vild vampires at Love Bites 2022. And as a special treat (no trick) on Saturday, February 12th at 13th Floor Chicago vill Mark (of the Vampire) my 1st Count Gregula undead media appearance of 2022! Go see me!!!

Love Bites: A Valentine’s Haunted House at 13th Floor Haunted House Chicago is located at 5050 River Rd. in Schiller Park, Illinois. Open February 11th & 12th ONLY. Operating hours are Friday (2/11) from 6:30PM-10:00PM and Saturday (2/12) from 6:00PM-10:00PM. General Admission is $29.99. Fast Pass and Skip the Line tickets are also available to shorten your vait in line. Prices don’t include taxes and fees. Tickets are limited and vill likely sell out. 

Click HERE to buy tickets.

Connect vith Count Gregula’s Crypt

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We have been waiting patiently for Hippo’s third album, aptly titled LP3, and now it’s here, on our doorstep, for the playing. The first song that stands out after one listen is “Listerine,” a subtle love song where the subject suffers from martyrdom, confessing that you can’t scrub the sharp edges out of his personality.

You mess it up for me, we’ll be history/You’ve got lips and I’ve got Listerine, But you can’t wash the fucked up out of me tonight.”

Welcome back, Red Hots! I never saw this pleasant surprise coming, though I’ve been loving BloodSugarSexMagic on double vinyl lately.

“Black Summer” is their latest single with John Frusciante back on guitar. This new record should be a treat, and according to Flea, he’s had a profound effect on the band! Unlimited Love is out on April Fools Day and is available for preorder at Warner.

This Dr. Dre track is the best thing Snoop Dogg has done in years. Honestly, the hook is incredible, and he trades lines with Bus-A-Bus like they’ve been spitting together for years. I hope to god there’s another ‘Chronic album in the works?

Shwayze and The Dirty Heads team up this week with a rap reggae number, “Too Late,” that’s perfect for summer. Too bad we are still three months out, at least if you’re living in Chicago.

A quick little hit of hip hop this week courtesy of the Karpenters, which consists of Kool Keith and Grant Shapiro, with a guest spot by Sadat X. It clocks in under a minute but makes you want to check out the rest of the record.

“I’ve got a feeling, a feeling deep inside, oh yeah!” It’s hard to imagine the quality of this rooftop version can be this good, but it is. Paul singing, John and George trading licks, and Ringo keeping the time, it sounds timeless.

I really dig this new track by “Goth Babe.” Griffin Washburn is living the life we all wanted to live but didn’t have the courage to. “Running Around” has an incredible vibe, but wait, you’re telling me he recorded this out of a van?

I’ve been a fan of Yelawolf since Trunk Music, but he’s spread himself too thin over the last two years. He’s made every cameo possible, for better or for worse. But this cut with DJ Paul is super fun, like, should-be-a-hit-on-the-radio-type-song. The title says it all, “If You’re Gonna Be Dumb, You Gotta Be Tough.”

Your Jazz Cut Of The Week is “This Can’t Be Love” by Red Garland. What starts off eclectic and reflective, then turns into a mini-funk jam, with incredible bass lines. Check out the full album, Misty Red, if you have the chance, their version of “My Funny Valentine” is worth your time.

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Ten homes closed for over $5,000,000 in the North Shore in 2021. Two were in Kenilworth, two in Glencoe, and six in Winnetka. Some of these homes sold in days, several were on for many years.

In 2013, the most expensive house sold in Winnetka for $12,700,000 (as we were coming out of the recession.) Pre-recession, another Winnetka house sold in 2000 for $12,000,000.

326 Essex, Kenilworth
$5,000,000
6 bedrooms/ 6.2 baths on almost
an acre115 De Windt, Winnetka
$5,000,000
7 bedrooms, 7.3 baths on over
an acre655 Sheridan, Winnetka
$5,075,000
5 bedrooms, 6.2 baths on 3/4 acre333 Surfside, Glencoe
$5,500,000
7 bedrooms 7.2 baths, over an
acre with private beach 1215 Whitebridge, Winnetka
$5,500,000
6 bedrooms, 6.4 baths
Just under an acre with
private beach84 Indian Hill, Winnetka
$5,575,000
6 bedrooms, 7.1 baths
with 1.25 acres910 Private, Winnetka
$5,999,999
6 bedrooms, 8.1 baths,
built in 2017, 3/4 acre711 Locust, Winnetka
$8,000,000
5 bedrooms, 5.2 baths with
1.3 acres607 Longwood, Glencoe
$8,680,000
5 bedrooms, 7.4 baths,
1 acre with private beach233 Sheridan, Kenilworth
$9,450,000
6 bedrooms, 8.1 baths,
built in 2020, 2/3 acre with
private beach

In our Northern Illinois Multiple Listing Service area, two properties sold for higher than 233 Sheridan. One was a home on Burling in Chicago that sold for $12,550,000 and a penthouse condo at 840 N. Lake Shore in Chicago that closed for $12,250,000.

While you’re here, please see:

ALL NORTH SHORE HOMES FOR SALE

This year let’s think outside the heart-shaped box for Valentine’s Day and give creative gifts of love. With all the craziness in the world, this day no longer belongs only to couples. It is now a day to celebrate single life, self-love, pet love… just LOVE in general! It’s important to include everyone in the “Love movement”. That’s why during a recent lifestyle segment on WGN Daytime Chicago, Nekia Nichelle shared gifts that would cater to all.

If you haven’t figured out what to give, not only is there still time but below are a few ideas:

OLAY RETINOL24 + PEPTIDE NIGHT FACE MOISTURIZER

OLAY Retinol24 + Peptide Night Face Moisturizer is a great gift for the lady in your life that enjoys spa or self care days. It’s unlike any other! This is OLAY’s best selling retinol, and because it’s formulated with Olay’s most transformative Retinoid Complex, including retinol and retinyl propionate, you’ll experience long lasting hydration, and wake up to smoother, brighter skin.

Includes dermatologist recommended ingredients:

Vitamin B3: Helps skin retain moisture keeping skin seriously hydrated and aids in surface skin cell exfoliation and regeneration to remove dull skin.Retinoid Complex: Hydrates, smooths and brightens skin, reducing the appearance of fine lines, wrinkles, pores, and dark spots.Amino Peptides: Helps skin look smoother and firmer.

Available on Olay.com, or check out your local retailer for curbside pickup.

SOLVE CLINICS

Solve Clinics is a local skin restoration hair transplant clinic in Skokie providing affordable, effective, and natural hair loss solutions and skin rejuvenation treatments, including the popular Micro-needling PRP Facial (aka Vampire Facial). Pamper yourself or a loved one this with V-Day with a vampire facial. Glowing skin is the perfect way to give your self-confidence a boost. The facial, rejuvenates aged skin, spotting, wrinkles, acne scars, and other skin imperfections. The all-natural procedure uses micro-needling to create tiny openings in your skin followed by the application of platelet-rich plasma, which releases growth factors helping the skin to grow back looking younger and healthier.

What’s Valentine’s Day without a little spirits to set the mood. It doesn’t matter if you wine and dine alone or with your boo, these next two deserves a, cheers!

RISATA WINES

You can give the gift of sweets that isn’t a box of chocolates. Risata wines are sourced from the finest vineyards in Italy for a premium quality that can elevate any moment. Their Moscato d’Asti was introduced to the U.S. in 2006 and has grown to be the most sought after Moscato d’Asti in the country. Whether you start your introduction to Risata there or reach for Sparkling Rosé, Scarlet, Raven, Pink Moscato, or Red Moscato, their lineup pairs well with moments big and small. Delicious on its own or mixed into a tantalizing cocktail, Risata wines are perfect for pairing with just about any occasion.

THE WHISTLER PX I LOVE YOU SINGLE MALT IRISH WHISKEY

The Whistler P.X. I Love You Single Malt is great gift for him. It is a fantastic example of the decadence of the Pedro Ximénez sherry and the influence this fortified wine’s casks can have on excellent single malt Irish whiskey. Finished for at least 9 months in PX casks this single malt exudes delicious sherry influence. It’s a bold whiskey with chocolate notes creating a smooth finish.

This last item is specifically for the singles

SELECTIVE SEARCH

For those who are serious about finding love this year, the dating and matchmaking gurus at Selective Search encourage you to stop wasting time swiping and start selecting. Selective Search is a leading woman led, luxury matchmaking firm, that pairs traditional matchmaking with executive headhunting methodologies to help women and men find meaningful, long-lasting relationships. No frustrating apps, but rather a professional team of experts dedicated to finding you love based on your specific criteria.

Selective Search utilizes a proven, standardized process that has resulted in an impressive success rate with over 4,000 happy couples, over 1,800 marriages, and more than 500 children. There are two ways you can join Selective Search to find love. You can share your information with Selective Search Matchmakers by creating complimentary profile to be considered a Candidate, where based on compatibility, you will be introduced to clients already in their database. Or, you can become a Client, where dedicated Selective Search Matchmakers and Researchers work with you one-on-one to help you find your soul mate and a long-term relationship.

January 2, 2021. Donald Trump calls Georgia Secretary of State Brad Raffensperger:

“So what are we going to do here folks? I only need 11,000 votes. Fellas, I need 11,000 votes. Give me a break.”

Have there been any repercussions for this call? Not yet!

January 6, 2021. Donald Trump gives a speech at the Stop the Steal rally:

“We fight like Hell. And if you don’t fight like Hell, you’re not going to have a country anymore.”

His speech sent his supporters to the Capitol building. It led to a violent insurrection against the United States. Has Trump faced any repercussions for this? Not yet!

January 4, 2022. Trump advisor Peter Navarro appears on MSNBC’s Ari Melber program and details “The Green Bay Sweep.”:

“The plan was simply this: We had over 100 congressmen and senators on Capitol Hill to implement the sweep. We were going to challenge the results of the election in the six battleground states.”

What Navarro detailed was a coup to overthrow the results of the election. Has Navarro, Trump or anyone else involved in this plan faced any repercussions? Not yet!

February 2022. Fifteen boxes of White House records that should have been given to the National Archives show up at Trump’s Mar-a-Lago home. Included in the boxes are records that have been considered as classified. Other reports surfaced that Trump regularly ripped up presidential papers and his aides had to tape them back together. It’s also rumored that he flushed records down the White House toilets. Another story has come out that the call logs from January 6, 2021, are among the missing documents.

It may be too early to make a judgment on this, but many experts say that prosecution is unlikely. However, Mitt Romney has his own thoughts on the situation:

“Clearly if classified documents were taken that would be of grave concern and it’s appropriate to follow the law. Frankly, President Trump’s misbehavior consists of a long list and you just add that to the total”

I could go on and on and on. As Romney basically said, with Trump, there’s always something. You would think that with so many episodes of lawlessness at least one of them would have warranted an arrest, with prosecution, conviction and prison time. But, Trump is a Teflon man. Nothing sticks to him.

The bigger question goes to the Justice Department. Hey guys, what does Donald Trump have to do to get you folks involved? What’s it going to take? I’m sure we’ll find out eventually because we all know there’s going to be more to come. With Donald Trump, there always is.

Related Post: Donald Trump and the rock bottom

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Running a business is already challenging enough with everything that goes on in the day-to-day operations. You have to ensure it’s running smoothly, between taking care of customer complaints and monitoring successful marketing campaigns. 

In business, one most unexpected occurrence that employers often overlook is fraud. Unfortunately, fraudulent practices are more common than you might think. In a 2018 report, U.S. businesses lose an average of 5% in gross revenue to fraud.

The most common types of business fraud involve anywhere from stolen money to illegitimate business transactions. To prepare yourself for every possible situation, here are the most common types of fraud to note.

1. Data Theft

Data theft or identity can cost your business thousands of dollars. Typically, data theft involves someone stealing your client information, credit cards and other personal information. Hackers can also have access to your information through your computer. 

To avoid data theft, keep your sensitive information secure. You can lock up physical copies in filing cabinets that only you can access. For digital files, be sure to use difficult log-ins and passwords. Avoid handing out your information to anyone unless it’s someone you trust.

2. Payroll Fraud

Payroll fraud can occur in several ways, including:

Employees lying about how many hours they workedFailing to repay pay advancesIssuing unauthorized bonusesIssuing unauthorized pay rate increasesCreating “ghost” employeesClocking time for co-workers who don’t show up to work

The best way to avoid this type of fraud is to run background checks on all new-hire candidates. Make sure to conduct an audit on the payroll as well. That way, you can catch any fraudulent behavior in the act.

A SaaS payroll service can help you approve payroll before employees receive payment. This software can also keep track of pay rates and hours when keeping an eye on things. 

3. Moving Fraud

Most moving companies are legitimate businesses and offer quality work. However, if you’re moving your business to a new location, moving fraud can sometimes happen. The most common types of moving fraud include:

Altering or publishing a fraudulent billProviding low estimates to lure you, then have you pay a significantly higher quoteWithholding your goods, then paying extra fees to receive more money in the processBumping weight costs by adding volume to the shipmentFalsifying material packing numbers and other provided supplies

To avoid moving company scams, make sure to request a binding estimate, so you know exactly how much you’re going to pay. Avoid hiring companies who don’t accept credit cards and never make cash payments.

Lastly, be prepared to do research to look out for any red flags, like unresolved customer disputes.

4. Fake Checks or Money Fraud

Fake check scams occur when someone overpays with a check and asks you to wire the extra money to a third party. Scammers will come up with any excuse for why they need to overpay. They could say they’re out of the country or require you to cover fees or taxes. Once the bank discovers the bad check, the scammer will already have the money, and you’ll have to repay the bank. To avoid check fraud, don’t wire money and consider accepting other forms of payment.

Money fraud happens when someone pays you with fake money. Counterfeit money comes in a high-valued bill, like $100. If you accept fake cash, you won’t receive any sales revenue.

Be sure to avoid this scam by looking for different features on the bill or using a money scanner. 

5. Return Fraud

If your business sells goods, then it’s likely you or someone you know experienced return fraud. Different types of return fraud include purchasing a product, using it, and returning it when nothing is wrong. Or, someone may attempt to steal your products then return them to profit. 

Either way, return fraud can damage your business. So, you’ll want to avoid this scam in any way that you can. 

At the time of return, make sure to ask the customer for a receipt. You can tighten up your store policy by having customers only receive store credit. Although, if you want to be sure you don’t receive a customer complaint, sometimes it’s best to give them the cash back—based on your judgment call.

Taking Care of Business

Business fraud can occur when it’s least expected. Keep learning about the different ways people will try to scam you. It’s important to be aware of these cases so that you can protect your business and its assets.

The Mystery Writers of America handbook, “How to Write a Mystery,” contains essays from various writers — and of various lengths. Highlights of some short advice seem like good topics tonight.

Beth Amos contributed two sentences. The second one is “The pace of suspense should be a roller-coaster ride — first the build-up, then the exciting plunge, then another build-up.”

Linwood Barclay contributed three paragraphs. The last one describes his lack of belief in writer’s block. “I think it’s adorable that of all professions, we have an actual condition to justify not getting our work done,” he wrote. He then advocates going for a walk, cutting the grass, and otherwise clearing one’s head. “That’s often when the solution to our problem will come to us,” he added.

Bradley Harper wrote about the senses in writing, “One of my favorite words is ‘frisson,’” he wrote, “a sudden shiver of excitement. Provide an apt description of a light touch and your reader will lean into the book. They’re there.”

If you’re preparing to open your own car wash business, you need to know a few things: how to start your business, how to establish it in the community, and how to expand your customer base. Here are 10 tips to help you accomplish those key milestones.

Establish Your Name and Business Structure

To become an official business, you must decide on a formal name and establish your business structure. Your structure will partly determine which permits and licenses you need to acquire, and which taxes you need to pay.

Many car washes adopt an LLC structure to protect their personal assets and improve their credibility. Since car washes handle other peoples’ vehicles, limited liability makes the most sense.

Determine Your Business Plan

As with every startup, you must determine your business plan early on. What product or service will you sell? How will you deliver it? Your plan should also include the following elements:

Your business location(s)Sales and marketing strategiesExecutive and company summariesFinancial planRisk assessment

A comprehensive plan will guide your business through its infancy and give you clear direction. It also helps you appear more legitimate, which will allow you to obtain enough funding to launch your business.

Register Your Business

Next, you must register your business with your department of labor and acquire an employer identification number (EIN). Your state also has a specific set of paperwork you need to file. This initial registration sets the stage for all future financial transactions, including taxes.

File Your Taxes

Using your EID number, contact your local treasury department and figure out which state and federal taxes your business needs to pay. LLCs also need to pay a different set of taxes than other businesses to obtain more benefits. Your state might also have unique sales and franchise taxes. Consult your state’s department of revenue website for more information.

Acquire the Right Permits

The most important permit your car wash needs is the certificate of occupancy (CO), which gives you permission to conduct business in your desired location. You also need to research the local zoning laws and building codes. Those details will make some of your design decisions more straightforward.

Secure Funding

With your taxes and permits in place, you can go to your bank and request a small business administration (SBA) loan. Showing competence in the previous steps will tell your bank that you take this endeavor seriously and that you will put the money to good use.

Design a Website

Once you gain the funding to launch your business, you must grow brand awareness. The quickest way to raise awareness is to establish your online presence with a website.

Your website should be the one-stop source for all of your business’s information. Make sure you include the products/services offered, FAQs, an “About Us” page, and other standard website features. For car washes in particular, photo galleries of cars and testimonies from satisfied customers are especially useful.

Market Your Brand

Your website is also an essential part of marketing your brand. You should establish a blog or another content hub that gives your target audience helpful information without explicitly making a sales pitch. Any type of content that informs the reader and generates a call to action falls under the marketing umbrella.

Social media is the best tool to accomplish both tasks. It allows you to directly engage with your market, gain a following, and generate more traffic to your website and your location.

Research the Market

Social media also gives you some keen insight into your competition’s strategies. Observe how they interact with customers and see if you can spot any trending tactics. What platforms and content types are more successful? Your market is constantly changing, and you must find ways to adapt.

Build a Customer Base

New businesses cannot rely on random customers to turn a steady profit. They must work hard to identify a target audience and build a loyal customer base from that audience. Car washes tend to find a unique target audience based on their services.

For example, if you offer touchless washes that kids seem to love, you might take a more family-friendly approach. The demographic you zero in on will influence many aspects of your business:

Your car wash’s design details (signs, color schemes, decorations, uniforms, etc.)The tone and subject matter of your online contentYour interactions with customers on social mediaLoyalty incentives and rewards programs

Car washes are also unique because they often have the lot space to host community events. Fundraisers, cookouts, and other fun activities will increase your brand awareness and endear you to the community.

Make Your Car Wash Plans a Reality

Business owners have to build their brands from the ground up, starting with a thorough plan and ending with a loyal customer base. All of the actions in between will require a lot of hard work and dedication. But if you steadily raise brand awareness and adapt to meet your market’s demands, you can make your car wash plans a reality.